Dubai is a bustling centre of excellence, recognised as the commercial capital and tourism centre of the region, and one of the most cosmopolitan cities in the world. It is a city of contrasts, where outstanding modern architecture and soaring skyscrapers stand alongside traditional Arabic buildings and suburban villas.

Dubai's many and varied attractions provide visitors with a unique experience. Choose between clean, uncrowded sandy beaches, towering sand dunes, barren rocky mountains, velvety, green, PGA-standard golf courses, fascinating, winding souqs, brand new shopping malls, ancient Arabic forts and modern five star hotels. Timeless majesty of the desert contrasts with a spectacular nightlife of restaurants and nightclubs.

The city has a strong service-driven economy, offering every business amenity from banking to telecommunications. International trading and industrialisation are encouraged by the provision of seaports and specialist free trade zones. Recent projects, such as Dubai Media City and Dubai Internet City, are bringing 21st century technology and communication to Dubai in the world's first Free Zone dedicated to e-business. 

In October 2003, Dubai was voted safest holiday destination in the world by Condé Nast Traveller magazine, which boasts of a readership of two million high-spending, well-travelled individuals. Dubai bagged the award – for the second year in a row – ahead of cities such as Stockholm, Bangkok, Madrid, Las Vega sand Berlin.  

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Dubai voted safest holiday destination in the world
Dubai has been voted the safest holiday destination in the world by a leading travel magazine. The award was voted by readers of Conde Nast Traveller, which boasts of a readership of two million high-spending, well-travelled individuals. 

Dubai bagged the award – for the second year in a row – ahead of cities such as Stockholm. Bangkok, Madrid, Las Vegas and Berlin. 

This global acclaim is a new addition to our achievements. Dubai is a destination of choice for business and leisure travellers around the world, said Eyad Ali Abdul Rahman, DTCM manager, Media Relations. 

Dubai hotel establishments played host to over 4.76 million guests in 2002, a 31.15 per cent increase compared with the previous year. The first quarter of 2003 witnessed a 5.15 per cent increase in visitors to Dubai compared to the corresponding period. 

More than a shopping stopover or a beach holiday, Dubai is a phenomenon, a Muslim, Arab society reinventing itself with all the ethnic diversity, economic energy, and architectural ambition of early 20th-century Los Angeles, Manhattan, and Chicago. Burj Al Arab is the hotel aficionado’s Mount Everest, wrote the magazine.