Media Relations
Media Relations is the company’s interface with the global print, broadcast and online media. The unit’s objective is to gain valuable coverage in the media for the company, in order to maintain a positive public image for Emirates, build brand awareness and establish relationships with the company’s audiences. The department regularly develops news releases, hosts news conferences, organises media campaigns and handles media queries. It also organises interviews with senior executives, in addition to hosting journalists from around the world in Dubai and at various destinations on the Emirates' route network.